From TikTok Darling to Cancelled: Inside Youthforia’s Foundation Fail
From TikTok Darling to Cancelled: Inside Youthforia’s Foundation Fail Youthforia went from viral clean beauty star to total shutdown in under two years. Here’s how one foundation shade sparked outrage, social media backlash, and one of 2025’s biggest beauty scandals. Once upon a TikTok scroll, Youthforia was the clean beauty brand to watch. Think adorable neon-green packaging, “sleep in your makeup” marketing, and a founder who promised to rewrite the beauty rulebook. It was vegan, cruelty-free, and Gen Z-approved. The vibe? Skincare-makeup hybrid that you could wear to bed without guilt. Fast-forward to 2025, and Youthforia is now beauty’s latest cautionary tale. On August 5, the brand officially announced it was shutting down. And the cause of death? One foundation shade. Yes—one. 🚨 The Scandal: The “Black Paint” Shade That Broke the Internet In 2023, Youthforia launched its Date Night Skin Tint Foundation. At first, it came in just 15 shades—already raising ...