PRETTY THEORY THE INTRODUCTION

Welcome to Pretty Theory – Where Makeup Meets Mood

Hey, you! Yes, you with the lip gloss and big dreams. Welcome to Pretty Theory, a beauty blog for the girls who love bold eyeliner, bare skin days, and a good blush theory.

My name’s Prosper, and I’m the mind (and mascara wand) behind this little beauty universe. Pretty Theory was born from one simple idea: beauty isn’t just how we look — it’s how we feel, how we express ourselves, and how we show up in the world. Whether you’re a glam queen, a skincare minimalist, or somewhere beautifully in between, this blog is your new home.

Here’s what you can expect at Pretty Theory:

1. Real Reviews, No Gatekeeping

We’re spilling the tea on what actually works. I’ll try the trends, test the formulas, and tell you straight up if that $50 foundation is worth skipping brunch for.
Check out my latest product reviews here.
Need help picking your shade? Try Findation for a match.

2. Aesthetic Meets Accessible

We don’t believe in beauty that’s only for the elite. Drugstore, indie, DIY — it’s all fair game here.
Here’s a roundup of my favorite affordable brands [coming soon!].
Looking for dupes? Try Temptalia's Dupe List.

3. Makeup That Matches Your Mood

Some days we’re feeling ethereal soft glam. Other days we want neon liner and “don’t talk to me” brows.
Browse lookbooks and mood-based makeup inspo on Pinterest.
Want to see my current faves? Follow Pretty Theory on Instagram and TikTok.

4. Confidence Over Perfection

There’s no such thing as doing makeup wrong here. Pretty Theory is about trying, playing, exploring — and doing it for you.
Watch beginner tutorials I love on YouTube: NikkieTutorials and Robert Welsh.

5. Trends, Tutorials, and Talk

From trending TikTok hacks to the art of the five-minute face, I’ll keep you updated on what’s hot, what’s not, and what’s actually doable without a glam team.
Read my first trend breakdown: Summer 2025 Beauty Trends.
Catch viral tips on TikTok’s #BeautyTok.

So… Why Pretty Theory?

Because beauty isn’t one-size-fits-all. It’s theory, artistry, mood, and magic. It’s you experimenting with a new lipstick shade at 2 a.m. because your brain said, “What if?”

This is your safe space to explore every version of pretty you can imagine — loud, soft, edgy, fresh-faced, futuristic, retro, romantic, chaotic. There’s no right way to be pretty here. Only your way.
If you’re into makeup that makes you feel something, skincare that tells a story, and a vibe that’s all your own, you’re in the right place.

Welcome to Pretty Theory. Let’s get pretty, weird, and wonderful together.

Love,
Prosper

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